Facing urban challenges with Wienerberger Building Solutions
The growth of our cities is inevitable. Viewed globally, more people already live in cities than in rural areas. According to the UN “World Urbanization Prospects” report, 66% of the world population will live in cities by 2050. Consequently, this intensifies the pressure on providing affordable quality housing and creating liveable cities for people. Criteria such as sustainable growth, energy efficiency and climate factors, including decreasing the urban heat island effect, are key aspects. Therefore all these factors need to be at the base of urban design, from an functional as well as an aesthetic point of view.
Our everyday life is to a considerable degree influenced by our architectural environment. Nowhere is this fact as relevant as in contemporary urban development, as it is in a state of constant change. Facing bricks, clay blocks, roof tiles and pavers enjoy universal acceptance because they have been familiar building materials for centuries and simultaneously play an important role in today’s architecture. Their appeal lies in their functionality, durability as well as their characteristic, aesthetic and varied appearance.